In order to obtain a competitive advantage, a lohn producer needs to permanently improve the efficiency processes. It is also necessary that the contractor innovative potential of to grow at a rate faster than the pace of development of innovative potential competitors — this requires collective desire, professionalism, perseverance, patience and flexibility. Achieving this goal is impossible without deep and continuous involvement of lohn client, the chances of this undertaking are higher if the latter is a dominant firm with a strong position in the production and marketing network.
Considering the particular garment sector in our country, we can say that outsourcing is a transitory and necessary step in developing the industrial production of garments in Romania, but one that should be overcome quickly. Building brand identity, achieving design and control capacity of a bigger part of the production chain are tools that ensure independence, personality and reaction speed. Companies that will be able to adapt as quickly as possible to consumer demands and market changes will ensure the future of clothing in Romania, formed of flexible and innovative enterprises, able to conquer through competitive products the new niches emerging on the market.
Therefore, producers must attempt to strengthen the relations with lohn clients so as to gain a sustainable, productive cooperation, and a strengthening (through specialization) of the position they hold in international production networks. They should also avoid mass markets and target instead markets considered marginal, with high added value products.
